Color Palette Extractor
Paste any URL and instantly extract the brand's color palette — hex codes, OKLCH values, and a downloadable palette file. Uses the same brand extraction engine as AdsCreator.
Free color palette extractor — no signup required.
What this tool does
Extracts the dominant brand colors from any website URL automatically
Returns hex codes, RGB values, and OKLCH color space representations
Identifies primary, secondary, and accent colors in the brand palette
Generates a downloadable palette file for use in design tools
How to use it
Paste a URL
Enter any website address and the extractor scans the page for brand colors.
Review the palette
See the extracted colors with hex codes, contrast ratios, and suggested pairings.
Export and use
Copy individual color values or download the full palette for Figma, Sketch, or your ad tool.
Why this matters
Consistent brand colors across all ad creatives build recognition and trust. Studies show that consistent brand presentation across all platforms increases revenue by up to 23%. Yet many advertisers eyedrop colors from screenshots or guess hex codes, leading to subtle but noticeable inconsistencies.
Color choice in advertising directly affects engagement. High contrast between text and background improves readability and CTR. The Web Content Accessibility Guidelines (WCAG) recommend a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Ads that meet these thresholds are readable for the widest possible audience, including the 300 million people worldwide with color vision deficiency.
Modern color spaces like OKLCH provide perceptually uniform color manipulation, meaning you can darken, lighten, or shift hues without unexpected muddy results. Understanding your brand palette in OKLCH lets you create tints and shades that feel natural and cohesive.
Color Theory for Advertisers
Contrast Ratios for Ads
| WCAG Level | Minimum Ratio | Use Case |
|---|---|---|
| AA (Normal Text) | 4.5:1 | Body copy, descriptions, fine print |
| AA (Large Text) | 3:1 | Headlines 18px+, bold text 14px+ |
| AAA (Normal Text) | 7:1 | Maximum readability for all users |
| AAA (Large Text) | 4.5:1 | Large headlines, display type |
| Non-text (UI) | 3:1 | CTA buttons, icons, borders |
Color Psychology in Advertising
Blue: Trust, security, professionalism. Most popular in finance, tech, and healthcare ads.
Red: Urgency, excitement, appetite. Effective for sales, food, and clearance campaigns.
Green: Growth, health, sustainability. Common in wellness, finance, and eco-friendly brands.
Orange: Energy, warmth, action. Strong for CTA buttons and limited-time offers.
Purple: Luxury, creativity, wisdom. Used in premium products and beauty brands.
Yellow: Optimism, attention, warmth. Effective for attracting eyes but use sparingly for readability.
Black: Sophistication, power, elegance. Standard for luxury and high-end fashion brands.
White: Simplicity, cleanliness, space. Essential for breathing room and modern aesthetics.
OKLCH Color Space for Modern Design
OKLCH (Lightness, Chroma, Hue) is a perceptually uniform color space that produces more natural color variations than HSL or RGB. When creating tints and shades for ad creatives, OKLCH ensures that lightening a color does not inadvertently shift its hue, keeping your brand palette cohesive across all variations.
To use OKLCH in CSS: color: oklch(0.7 0.15 250) where the first value is lightness (0-1), the second is chroma (saturation intensity), and the third is hue angle (0-360).
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