Getting Meta ad sizes wrong costs you money. Your beautiful creative gets cropped, your text gets cut off, or worse — Meta rejects the ad entirely.

This guide has every size and spec you need for Facebook and Instagram ads in 2026. Bookmark it.

Why Ad Sizes Matter

Meta's algorithm rewards ads with proper aspect ratios. Ads that match recommended specs get:

Better placement across placements
No cropping or distortion
Higher quality scores
More consistent delivery

Using the wrong size doesn't just look bad — it actively hurts performance.

Facebook Feed Ads

The most common placement. Appears in the desktop and mobile news feed.

Image Ads

Recommended size: 1080 x 1080px (1:1 square)
Also accepted: 1200 x 628px (1.91:1 landscape)
Minimum width: 600px
File types: JPG, PNG
Max file size: 30MB
Text overlay: Keep under 20% of image for best reach

Video Ads

Recommended size: 1080 x 1080px (1:1) or 1080 x 1350px (4:5 portrait)
Aspect ratio: 1:1, 4:5, 16:9
Min resolution: 1080 x 1080px
Duration: 1 second to 241 minutes
Max file size: 4GB
Recommended format: MP4, MOV

Facebook Stories Ads

Full-screen vertical placements. High engagement, but need their own creative.

Image Ads

Recommended size: 1080 x 1920px (9:16 vertical)
Minimum resolution: 1080 x 1080px
File types: JPG, PNG

Video Ads

Recommended size: 1080 x 1920px (9:16)
Duration: 1–15 seconds (longer videos get "Continue Watching" prompts)
Leave safe zone: 250px top and bottom (avoid placing text or logos there)

Facebook Reels Ads

Short-form vertical video. Growing fast in reach and engagement.

Recommended size: 1080 x 1920px (9:16)
Aspect ratio: 9:16 recommended, 4:5 to 9:16 supported
Duration: 15–60 seconds recommended
Max file size: 4GB
Audio: Highly recommended — Reels users expect sound-on

Facebook Right Column Ads

Desktop only. Small but useful for retargeting.

Recommended size: 1200 x 628px (1.91:1)
Minimum size: 254 x 133px
Note: Images appear small here — keep visuals simple and bold

Instagram Feed Ads

Appears in the main Instagram feed. High visual standards — looks like organic content.

Image Ads

Square: 1080 x 1080px (1:1) — default and recommended
Portrait: 1080 x 1350px (4:5) — takes up more screen, better engagement
Landscape: 1080 x 566px (1.91:1)
Min width: 500px

Video Ads

Square: 1080 x 1080px (1:1)
Portrait: 1080 x 1350px (4:5) — recommended for mobile
Max duration: 60 seconds for feed
Recommended format: MP4

Instagram Stories Ads

Full-screen immersive placement. One of the highest-performing placements for direct response.

Recommended size: 1080 x 1920px (9:16)
Minimum resolution: 500 x 889px
Duration: 1–15 seconds for images, 1–60 seconds for video
Safe zone: Keep key content in the center 1080 x 1420px area

Instagram Reels Ads

Recommended size: 1080 x 1920px (9:16)
Duration: 15–30 seconds optimal
Aspect ratio: 9:16 only

Carousel Ads (Facebook & Instagram)

Multiple cards that users can swipe through. Great for product catalogs, step-by-step stories, and feature showcases.

Image size per card: 1080 x 1080px (1:1) recommended
Max cards: 10
Min image width: 600px
Video duration per card: Up to 30 seconds
Headline: 45 characters
Description: 18 characters per card

Collection Ads

Shopping-first format that opens a full-screen experience.

Cover image/video: 1200 x 628px or 1:1
Product images: Pulled from your catalog (square recommended)
Works best with: Product catalogs, ecommerce

Character Limits by Placement

| Placement | Primary Text | Headline | Description | |-----------|-------------|---------|-------------| | Facebook Feed | 125 chars (shown before "more") | 40 chars | 30 chars | | Instagram Feed | 125 chars | 40 chars | — | | Stories | 125 chars | — | — | | Reels | 72 chars (shown) | — | — | | Right Column | 125 chars | 40 chars | 20 chars |

Longer text is allowed but gets truncated. Lead with the key message.

Quick Reference: Best Sizes for Each Goal

| Goal | Best Format | Best Size | |------|------------|-----------| | Brand awareness | Feed image or video | 1080 x 1080px | | Direct response | Stories/Reels | 1080 x 1920px | | Product showcase | Carousel | 1080 x 1080px per card | | Retargeting | Right column | 1200 x 628px | | Video views | Reels | 1080 x 1920px |

How to Generate On-Spec Ads Automatically

Creating ads in every size manually is tedious. For a 5-placement campaign, that's 5 different exports, each cropped and resized for different aspect ratios.

AdsCreator handles this automatically. Paste your website URL, and the AI generates ads pre-sized for every Meta placement — with your brand colors, fonts, and messaging already applied.

No Photoshop. No exporting. No guessing if your creative fits.

Try AdsCreator free →

Browse Ad Examples

Looking for inspiration? Browse real ad examples by industry and platform:

Key Takeaways

Default to 1:1 (1080x1080px) for feed ads — it works across placements and looks great on mobile
Use 9:16 (1080x1920px) for Stories and Reels — vertical video dominates mobile screen real estate
Portrait 4:5 (1080x1350px) is the hidden gem — takes up 20% more feed space than square
Keep text minimal — below 20% of image area for maximum reach
Test multiple aspect ratios — Meta's algorithm will learn which performs best for your audience